• The brand
  • The philosophy
  • The concept
  • The Assortment
  • The service

The brand

THE SCHULLER BRAND stands for:

  • Long-term business strategy
  • Transparent sales philosophy
  • Carefully selected products


The benefits are clear. Distinct differentiation from our competitors:

  • Guidance in the increasingly numerous products on the market = handpicked products
  • Professional training for our customers in the profits and qualities of our products
  • Safety and reliability
  • Recognition

Schuller's long-term business strategy has been shaped through more than 40 years of „Management by Family". The transparent marketing method appeals to both the DIY's and the professional worker.

The carefully selected products are based on criterias of both price and quality, which is an immense competitive advantage and a criteria for succes for both us and our customers.

The philosophy

Schuller PURCHASE

This area, characterized by continuous cooperation with selected manufactories, bring high performance. In quality, delivery capability and reliability. This allows Schuller to optimize according to the international market requirements. The good and long-term cooperation with all suppliers insures consistent quality of all products.


Schuller SALE

We sell only the products of which we are convinced. This is taken into account: quality, price and usability. This has been our brand for more than 40 years. The advantages are obvious:

"A targeted supply of quality products with the required breadth and depth in the assortment, best represented, provides easy and rapid product sales for Schuller's customers."

Schuller productportfolio / assortment

Regarding the basic elements of the product portfolio we are always striving to meet the high requirements of the market, always keeping our carefully selected products in mind.

The perfectly matched breadth and depth of our assortment is absolutely vital and therefore a significant factor in our long term success and the success of our customers. We place a high value on the continuous development of a products or product groups. For this reason, we will continue consulting our customers and suppliers to achieve the best solutions for our products

The concept

Schuller CATALOGUE 

Here you will find a complete review of Schuller's assortment. 

organized by subject 
shown in color
methodically organized 
"WYSIWYG = What You See Is What You Get! 
  

Schuller WALL - CONCEPT 

On a 12 meter wall, we present our complete assortment of tools for all painting and papering purposes - a well organized selection. After the module principle, we can offer our clients customized solutions for best eye-catching and top-selling setups. 

Packaging 

Consumer-friendly packages provide guidance on the use of the products and also good tips for the handyman. Products only get packed where required by the nature of the product. Schuller will help to conserve the environment sustainably. In addition, packages are made in sheltered workshops for disabled to facilitate the lives of those who do not have the same physical abilities as others. 


Schuller SB - LINE 

The retail revolution. Specifically for DIY consumers, Schuller has developed user-friendly packaging that clearly describes the product's usability and features, and highlights the product's essential qualities.

The Assortment

Regarding the basic elements of the product portfolio we are always striving to meet the high requirements of the market, always keeping our carefully selected products in mind.

The perfectly matched breadth and depth of our assortment is absolutely vital and therefore a significant factor in our long term success and the success of our customers. We place a high value on the continuous development of a products or product groups. 

For this reason, we will continue consulting our customers and suppliers to achieve the best solutions for our products. 

On the perfectly matched wall display, we present our complete assortment of tools for all painting and papering purposes - a well organized selection. After the module principle, we can offer our clients customized solutions for best eye-catching and top-selling setups.

The service

Schuller Service 

It goes without saying that we support our wholesale customers serving craftsmen with a high degree of expertise, product training, presentations and advertising material. Schuller is supporting its customers with intensive care, seminars, product presentations and promotional materials. 

Research & Development 

This area is an essential tool for achieving our objectives at Schuller. Market, buyer habits and technological developments is closely monitored. All products are extensively tested before being introduced to our customers, not least in view of sustainability, environmental- and customer-benefits.

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